Rather than being sold at retail, the game is meant to generate revenue through advertising and small in-game transactions that allow players to spend a few dollars on new outfits, weapons and other virtual gear.Īt a conference in Munich, the company intends to announce that the new game, Battlefield Heroes, will be released for PC this summer. plans to announce Monday that it is developing a new installment in its hit Battlefield series that will be distributed on the Internet as a free download. In a major departure from its traditional business model, E.A.
Ever since John Riccitiello took over last year as chief executive of Electronic Arts, the video game industry bellwether, he has promised to revitalize the company with new games and new ways of reaching consumers.
